Get What you Dream
Background
Circle K is one of the most famous convenience store chains in Vietnam. But with no customer database, our objective is to collect customer info and create a strong foundation for future digital campaigns.
Insight
No one likes giving their contact info to business establishments. Unless there's a chance to play a game and win big, of course.
Idea
For a disconnected brand, our idea harnessed the power of mobile to create and capture daily connections. Through in-store promos that integrated with scanned receipts and store-wide point of sales systems, we offered instant prizes and big rewards at the spin of a mobile slot game. We spread the word through influencers that really influence, unskippable ads, in-your-face posters and really intriguing store display.
Awards
MMA Smarties 2019
Relationship Building / CRM - Bronze
Most Engaging Mobile Creative - Finalist
