AWAKEN THE
RISING GIANTS
OF VIETNAM
Through the most difficult times, we all rise as the giant versions of ourselves.
Online Film
AIA understands what we have been through during the recent difficult times as well as our power to push through along that journey.
Therefore, AIA wanted to accompany the Vietnamese so they can have a healthier, stronger and better lives for a collectively stronger Vietnam.
Always On Content
This campaign started with a manifesto video and a series of social posts to inspire the audience to awaken the strong giants within themselves.
Homepage
User-generated content
The microsite served as an inspirational hub to enable the audience to learn more about the campaign aside from getting inspired from the KOL’s personal stories of strength.
The microsite also let the audience engage with the fun and relevant acivities, letting them earn points in the process.
They used the points they earned in the virtual event that was launched in the later phase.
The livestream virtual event’s engaging activities helped the audience to embody the spirit of the ‘rising giants’ of Vietnam.
Livestream interactive event
