Problem
Dirt and odor in the washing machine drum are often not visible, which is why people can’t see it’s direct impact on their clothes.
Hence, they often ignore it.
Product Role
OMO Front Load True Clean 2-in-1, with Proclean technology, gives consumers 2-in-1 cleaning benefit: clean clothes and clean drum for best clean and long-lasting fragrant clothes.
Challenge
How can we explain OMO's cleaning power in an entertaining yet scientific way?
THE HOME THAT WASN'T MEANT TO BE
Digital Demo Film
Some things absolutely shouldn’t be hanging out in the washing machine drum!
Can you believe those pesky stains and annoying odors think they can stick around in your clothes?
It's time to kick them out and reclaim our laundry
A story about the uninvited guests partying on the laundry and taking over the washing machine drum like it’s their new hangout spot!
The only thing that can conquer them is OMO Pro Clean for Front Load Washing Machines. Now you can say goodbye to univited stains!
Dirt and odor don't get a happy ending!
In the end, it's the enduring scent of lavender on your clothes and in the washing machine drum that prevails.