'Forevermore' Music Video
The Music Video that Bridged Two Generations
Background
Oishi Prawn Crackers is an iconic snack loved by Filipinos since the 80s. But the young think it's old. The snack wanted to appeal to this new, younger audience without losing its core following. The objective was to bring these two different generations together.
Idea
We united two generations through the power of timeless music, They took a chart-topping music video of the older generation - "Kaleidoscope World" by the late Francis M - and remade it for the new generation. Francis M's son, Elmo Magalona, became part of every one of his dad's memorable scene.
Result
"Kaleidoscope World Forever More" quickly became Oishi's most watched video on Youtube. It inspired tributes by fans, garnering a combined viewership of over one million. It was also featured in online blogs and news articles.
Soon after the video's release, the hashtag #FMForeverMore trended on Twitter for two weekends.
Overall sales increased by 25% compared to 2012, higher than the entire snack category's 16% growth. The music video also accomplished its objective of appealing to a new generation: awareness for Oishi Prawn Crackers among the target market increased by 27% and their purchases increased by 55%.
Awards
• Bronze, Film Internet and Mobile Video, Kidlat Awards 2014
• Bronze, 2014 AME Awards for Advertising and Marketing Effectiveness
• Finalist, Film Craft, Kidlat Awards 2014
Case Board
'Forevermore' TVC
VFX Breakdown
VFX Breakdown
VFX Breakdown
To bring the film into life, the post production has gone through very meticulous process of juxtaposing Elmo (the young rapper) into the old music video and making it look authentic and natural.
