Carnival of Colors
Central Vietnam is a beautiful region graced with an extensive, picturesque coastline that captivates people from across the globe. However, in terms of contemporary entertainment for the youth, it remains an overlooked area, compared to the more vibrant North and South of Vietnam.
Huda, the No. 1 beer in Central Vietnam, decided to change that perception. In collaboration with MullenLowe Mishra, we conceptualized an unprecedented Beach Carnival beyond the people’s wildest dreams.
Inspired by the multifacted beach lifestyle and the modern aspirations of younger generation, the carnival fused between local traditions and contemporary celebrations to create the Most Colorful Carnival in Vietnam.
The result is the most talked about Beach Carnival ever in Vietnam, hosted in Central - an often overlooked region for such experience. And Huda strengthening its position as the iconic proud brand of Central people.
Bringing Vietnam’s most explosive Beach Carnival in an underserved region of Vietnam
On-ground Event
