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The Unskippables
'What you see is what you get' video
Idea
Oishi ‘Unskippables’ effectively disrupted pre-roll ads on YouTube by launching five-second ads that would finish before the viewer could hit skip, and because the ads received no skips, YouTube’s ranking system gave them more airtime, resulting in huge savings for the client.
Awards
Gold in the Food and Beverage category and 'Best in Creative Excellence’ at Boomerang Awards, the leading digital marketing competition in the Philippines
Bronze, 2014, Internet and Mobile Video
Kidlat Awards, Philippines
'Afro cat' video
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