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FLEX YOUR
DIFFERENT SIDES
THE PHONE MADE FOR THE FLEXIBLE GENERATION
Project Background
To launch the new Samsung Flip phone, we made a relevant campaign that represents the flexible and ‘fluid’ spirit of the Gen Z audience.
Pre-Launch
We created special branded on-ground ‘Flex’ booths where the audience got to experience the new Samsung Flip phone which they used to capture their multiple flexible sides and their fluid identities.
Launch
Then with the help of local team of artists, we turned their photos into an optical illusion portrait which represents the ‘flexible generation’ which they can all relate with.
The Gen Z audience captured their best flexible sides through the Flip phone’s hands-free mode.
We curated the best photos of their flexible sides and showcased it in an eye-catching digital film.
Watch here:
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