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Meet the 'Family Heroes' of Vietnam
We launched M-150 to our target audience - factory workers. Unlike other energy drinks in the market that encourage selfish progression, M-150 champions those who proudly carry the futures and wellbeing of their families.
In our film and OOH, our 'Family Hero' proudly carries his family on his shoulder as he goes through his everyday routine from work to home.
We featured Vietnam's footballing hero, Que Ngoc Hai, who with his humble upbringing is a true family hero himself.
Every Family Has a Hero film
Sample Always On Content
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