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'Referee' TVC
Rise stronger after a Fall
Challenge
To relaunch URC’s energy drink after a food safety scandal. The brand wanted to be relevant again to the consumers and show that its able to rise stronger after the damaged reputation.
Idea
Everyone can rise stronger after a fall.
Rong Do awakens the dragon inside you and drive the confidence to overcome whatever unexpected challenge you face along the way.
Execution
To create a strong and memorable creative device, a referee suddenly pops up which represents the most challenging moments.
However thanks to Rong Do, the characters in the film are able to rise again and accomplish their tasks.
Billboard
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