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The Year of the Rising Ox
Budweiser's Rising OX
2020 is the year when many people face countless tough challenges.
Which is why a Rising Ox is used to inspire people that they too can do the same for the upcoming Tet.
The Ox is known as a symbol of perseverance and strength – brewed through hardship to go forward, while its rising position implies the confidence & the ambition to take on new challenges it will face in 2021.
Tet elements are added around or even form into the Ox to impress people with the celebration mood, while the brand assets are integrated in a sophisticated way to strengthen the branding.
Design applied on a Poster
Initial design proposals:
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