It only takes a Second to Protect What's Good
Challenge
As the world's leading food packaging solutions company, Tetra Pak's products serve the needs of millions of people across 160 countries.
Despite these numbers, the huge role it plays in sustainability is still largely unknown by consumers.
Our challenge was to make moms aware of the brand's purpose, 'Protect What's Good', and encourage them to actively choose Tetra Pak packaging when shopping.
Insight
Teaching your children about sustainability can be fast and fun. It only takes a moment to water a plant, turn off a light, close a door or select a product with the Tetra Pak logo - protecting family and the environment.
Idea
We created an online challenge called 'A second for Good' that encouraged moms to upload a video of themselves and their children doing good deeds in 1 second clips.
When 200,000 seconds of video clips were reached, a water filtration system and 10,000 cartons of milk were to be provided to the underpriviledged community in Vietnam.
Results
50 million media impressions
7.3 million video views
670 thousand web visitors
206,200 seconds collected
+200 media mentions
412,800 enlightened moms and children
1,535 happy, healthier families
Website
Case study video
